Market Research and Planning March 17, 2022, 12:00pm EDT March 17, 2022, 1:00pm EDT

Learn how easily accessible market research tools can help you research your business idea, assess your potential, and develop your business plan.

Note: This workshop is designed for those who are developing a business plan and determining the market potential of their business concept.

Melissa McKenna is the Adult Services Coordinator for the Traverse Area District Library. She has nearly 30 years librarian, research, and library management experience, including decades with the Carnegie Library of Pittsburgh prior to relocating to Traverse City two years ago. 

About the Presenter(s)

Tanya Berg

As a marketing professional with over 30 years experience in marketing, branding, communications and business development in the corporate, non-profit, and consulting sectors, I can help both start ups and existing businesses assess their market potential, competitive landscape, product positioning and pricing strategy. In addition, I help guide clients in developing key components of their...

Market Research and Planning