Humans now have a shorter attention span than goldfish. Is your marketing as clear and concise as possible? Are you making your customer the hero? In this workshop, Dave Doran, OneUpWeb's Director of Strategy, will examine strategies for talking clearly about your customer, rather than your company, so that they understand more quickly the benefits they’ll get from using your product or service. We’ll also look at some real-world before-and-after marketing copy that shows just how much words matter.