Understanding the critical 7 steps for an effective social media strategy is key to business success. We’ll review what you really need to know about the proper care and feeding of your social media platforms and learn tips and tools to manage content.
Melissa McClary Davis is the Founder and CEO of Wise Digital Marketing. Melissa has established herself as a leading expert in the digital marketing industry with over 25 years of digital marketing experience with Fortune 500 companies in a diverse range of industries including Coca-Cola, AT&T, Ford, State Farm, General Motors, Hallmark Cards, Lane Bryant, Best Buy, Facebook and Instagram. In addition to serving the top corporate echelon, Melissa’s passion for problem-solving and teaching has also led her to provide top tier marketing consulting services to small business owners to support them in successfully navigating digital marketing. As a result, her clients achieve noteworthy sales conversion and high ROI with marketing strategies that reach maximum market shares in the digital universe.