Increasing Your Digital IQ | Lunchtime Series
Thursdays, noon-1:00

Date

Workshop Title

Jan. 25
An Effective Website – Part 1 - Selecting a platform
Feb. 8
Content That Gets Noticed
Feb. 22
An Effective Website - Part 2 Sync your marketing efforts with your website
Mar. 8
Digital Advertising – Part 1 Reaching your Target Audience
Mar. 22
An Effective Website – Part 3 Analytics and Adjustments – When and where it works Part 1
Apr. 12
Digital Advertising – Part 2 Choosing Your Platform & Starting your Campaign
Apr. 26
Digital Advertising – Part 3 Tracking Results & Becoming more Successful
May 10
Email Marketing – Part 1 List Building and Email Service Selection
May 24
Email Marketing – Part 2 Designing an Effective Campaign
June 14
Email Marketing – Part 3 Syncing Direct Mail & Facebook with your email strategy
June 28
Lead Generation
July 12
Social Media Marketing Overview of Platforms Facebook Instagram Twitter SnapChat
July 26
Social Media Marketing – Facebook/Instrgram PART 1 Create engaging content
Aug. 9
Social Media Marketing – Facebook/Instragram PART 2 Ad Manager
Aug. 23
Social Media Marketing – LinkedIn
Sept. 13
Social Media Marketing – Video and Imagery
Sept. 27
Is It Working? SEO and Analytic Results Part 1
Oct. 11
SEO part 2
Oct. 25
SEO part 3
Nov. 8
App Development – Capturing the Attention of Mobile Audiences

Entrepreneur Index Workshops | Wednesdays 11:30am to 1:30pm

Date

Workshop Title

Mar.14
Expressly for Entrepreneurs – Your Individual Assessment
July 11
Expressly for Entrepreneurs – Your Individual Assessment
Nov. 14
Expressly for Entrepreneurs – Your Individual Assessment

Evening Series Workshops | Tuesdays 5:30pm to 7:00pm

Date

Workshop Title

Mar. 13
Small Business Marketing 101
Apr. 10
Building a Memorable Brand
May 8
What Lenders Look for in a Business Plan
June 12
Learn to Read your Business Financial Statments
Sept. 11
From Employee to Owner – Make the Leap!
Oct. 9
Business Side of Being a Writer